Seo Experts, Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO Experts considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO Experts tactic.
Effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
As explained, search engine optimisation can be the difference between a successful website and an invisible entity on the Internet. Kentstone Media SEO Experts aims to help companies in achieving their Internet strategies by implementing a coherent search engine optimisation approach that will improve their presence online. SEO is a highly complex industry, which can be simply divided into two main areas:
On-page optimisation includes the improvement of a website’s visibility by manipulating titles, headers, content, images, and the internal linking structure; basically anything that is contained in the code and content of the site. Search Engines still consider the phrase “Content Is King”, so they place a lot of value on originality, quality and relevance of textual content.
Off-page optimisation deals with improving a site’s visibility by manipulating off-site factors such as links from other websites. In recent years, it has become easier to manipulate on-page factors, so off-site factors have become an integral part of any successful SEO strategy.